As evergreen trees in the List of China Overseas Games, AOO and WAO have been on the list for 5 consecutive years
Recently, SensorTower announced the latest ‘China Overseas Mobile Games Revenue Top 30 in June 2024’, and Camel Games’ Age of Origins and War and Order were ranked 8th and 25th on the list respectively. Since February 2020, War and Order has been on the list 52 times, and Age of Origins has been on the list for 53 consecutive months with stable flow performance.
How are these two globally popular SLG mobile games built? Next, please follow Camel Games’ perspective and explore the magic behind Camel Games’ SLG mobile games.
Deep ploughing and meticulous work, casting a solid R&D cornerstone
Rich game development experience is one of the core elements for enterprises to create popular games, and even more so for SLG mobile games. The mechanism of SLG mobile games is complex, with high requirements on numerical system, image performance, and difficulty of getting started, thus it is characterized by high technical threshold and high R&D investment.
Camel Games has been working on the SLG track since 2011, has been ploughing steadily and surely into SLG products through the ‘SLG+X’ model and developing a number of highly acclaimed games such as Little Empire, War and Order, and Age of Origins, etc. The main members of the core development team have been working in the industry for 6-12 years, with rich experience and stable R&D accumulation, which greatly improves the success rate of the company's game products.
Market insight, accurately capturing the users‘ voices
Sharp market insight and forward-looking innovation ability are not only the competitive advantages of a game enterprise, but also important factors to promote the breakthrough of the game.
Camel Games’ organizational management system of integrated research and operation achieves a consistent pace between product development and market operation. By analyzing the market direction and users‘ voices, Camel Games, based on players’ demands, has made a lot of neat moves in 3D technology, gameplay innovation and theme selection, and enriched players' gaming experiences by introducing new elements and rules in new games or new versions.
Launched in December 2011
Little Empire adopts advanced LBS and 3D technology to realize the real geographic location and 360-degree free view in the game.
Launched in April 2016
War and Order not only integrates 3D elements, but also innovatively adds real-time tactical strategy (RTS) gameplay, which gives the game both strategic depth and real-time interactive and diverse game rhythms, occupying the first mover advantage of SLG+RTS.
Launched in October 2018
Age of Origins adopts apocalyptic survival, a popular cultural element in Europe and the United States, as its theme, and at the same time brings Chinese cultural elements into the game's version of activities, indirectly breaking the cultural barriers between the East and the West and realizing the culture going overseas.
Long-term operation, renewing the game's evergreen vitality
The launch of the game is not the end, and the operation is equally crucial.
Camel Games insists on long-term operation, adopts the agile development mode, realizes high-frequency version iteration of the product, and spares no effort to enrich the game content and gameplay, which effectively maintain the players' stickiness.
Since its launch in 2016, War and Order has always maintained high-frequency updates, and still insists on launching around 50 updates per year even across the 2020-2023 period. High-frequency updates bring stable revenue. War and Order has generated more than USD 100 million in in-purchase revenue for 5 consecutive years, which has led to its inclusion in SensorTower's ‘Evergreen Games’ list; the same is true for Age of Origins, which was updated no less than 40 times per year between 2020 and 2023.
Both games have continued to energize, and both joined the ‘USD 1 Billion Club’ at the end of last year.
Under the three strategic pillars of Deep ploughing and meticulous work, market insight and long-term operation, Camel Games has established a broad user base worldwide, with business covering more than 150 countries, and about ninety percent of its revenue contribution comes from overseas, Hong Kong, Macao and Taiwan.
